Title:                Digital Marketing Specialist (PPC)

Location:         Remote (Preference for Austin-based)

Status:             Full-time

Classification: Short-term contract (with potential to convert into full-time employee)

Start Date:      ASAP

The Carfeine team is looking for a Digital Marketing Specialist to contribute their expertise to our growing Machine Learning (ML) company. We deliver an ML-powered AdTech SaaS platform to the automotive industry and provide our clients with ML-powered digital marketing services. As our Digital Marketing Specialist, you will work with our ML AdTech to develop and maintain effective campaigns across the Search, Display, and Video channels. 

 

We're a fast-growing technology start-up with big ambitions to improve our client’s digital marketing campaigns. Our small, dedicated team is looking for someone equally passionate about making a difference, an expert in PPC digital marketing, and likes to have fun.

 

Key Responsibilities

  • Effectively manage client’s Google & Bing PPC, display & video campaigns.

  • Optimize campaigns for clients’ most important KPIs.

  • Evaluate and provide feedback on the Campaigns.

  • Integrate the latest Google best practices in the campaigns for maximizing Google’s Optimization score. 

  • Work with the Development team to test and provide feedback on various ML modules in development. 

  • Support and guide the Client Success team to maximize the results for our clients 

  • Occasionally provide support to the Client Success team by offering expert strategic advice on Client calls.

  • Offer strong creative skills in developing compelling ad copy.

  • Run Ad experiments both traditionally on Google as well as with our ML platform, on different ads, campaign structures, as needed. 

  • Build and Deploy new client campaigns on Search, Display & Video channels.

Qualifications

  • 2+ Years of experience creating, leading, and managing paid search campaigns. 

  • 1+ Years of experience deploying and managing display, Gmail, video & YouTube campaigns.

  • 1+ Years of experience using Google Analytics.

  • Capability to work remotely and onsite.

  • Internally motivated and self-directed.

  • Must be well organized and detail-oriented with a creative flair.

  • Strong Analytical skills. Required to review data and make appropriate recommendations.

  • Strong written, verbal, and interpersonal communication skills. Customer contact required.

  • Effective time management skills. Must be able to manage multiple client accounts efficiently.

  • Ability to interact with cross-functional teams and offer a positive, supportive attitude to solving problems. 

  • Experience working in a growth company is a plus.

 

Benefits

  • Competitive salary, commensurate with experience.

  • Ability to grow with the company in responsibility and compensation. 

  • Flexible schedule and working hours

To apply: please email your resume to careers@carfeine.com

© 2020 Carfeine. All Rights Reserved.