Analytics 101

In this introduction to Google Analytics, we take you through the key KPIs to measure your sources of traffic.

Google Analytics KPIs

Analytics 102

In the second module, we discuss expected values from different traffic sources.

Google Analytics Sources

Analytics 103

We discuss the customer journey through multiple channels and how to track conversions by vendor.

Google Analytics Sources KPIs

Analytics 104

In this final module, we cover how to evaluate vendors and traffic sources even if there are no goals installed.

Google Analytics Sources KPIs

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