SouthTowne Hyundai of Riverdale

Southtowne Hyundai of Riverdale had a simple challenge for us before they signed up – do better.

"Carfeine wasn't just doing 'better' - they are significantly better across the board!"

Perry Weldon, General Manager

The Challenge

As a member of the Atlanta community for over 20 years, the team at Southtowne Hyundai of Riverdale strive every day towards satisfying their customers. Located in the competitive downtown Atlanta area, Southtowne Hyundai of Riverdale wanted to increase awareness of their dealership and the quality of leads coming through without spending any more money.

The dealership noticed results almost immediately. In just 90 days, Southtowne Hyundai of Riverdale saw 56% more sessions, 48% more clicks, and a -31% reduction in CPC.

Low Inventory Challenges

With dealerships across the country experiencing reduced inventory levels, results are now more critical than ever.

The ability to advertise specific VINs with precise audience targeting is what Southtowne Hyundai of Riverdale knew would give their dealership the edge by being more efficient and effective with their marketing dollars.

The team at Carfeine deployed the latest version of Cara™ at launch. With the help of our proprietary VIN technology, Southtowne Hyundai of Riverdale easily exceeded their Used Inventory goals. Cara™ made over 180K campaign optimizations in just 3 months, delivering a 10.4% CTR at a CPC of just $1.45.

One of the other reasons Perry believes the partnership has been so successful is the open communication he has with his dedicated Customer Success Manager at Carfeine and a similar focus on delivering customer satisfaction. “Every month, the team are always coming to me with ideas on how to get the best results,” he says.


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Lower CPC